Proposal · Google Ads · Meta Ads · SEO

Growing CRESCO to $1M in sales in 6 months.

A digital growth proposal for CRESCO's childcare and corporate office cleaning across Melbourne.

Prepared forCRESCO Group Pty Ltd
Prepared byVMove Media
Date16 October 2026
Valid until15 November 2026
A note before we begin

Hi CRESCO team,

Thank you for the chance to put this proposal together. You've told us the goal: reach $1M in sales in 6 months, using Google Ads, Meta Ads and SEO.

Before writing a single campaign, we searched for a cleaner the way your buyers do. We looked at Google, Google Maps, Google's AI answers, your competitors' websites and the public ad libraries. What we found is good news. CRESCO already has what buyers want: 11 years in business, 125+ returning customers, more than 4,000 cleans, $20M insurance and a supplies service most competitors don't offer. Buyers just can't see it clearly yet, and some of the most valuable ad space in your market is empty.

This proposal sets out what we found, exactly what we'll do, how we'll measure it, and the investment. We'd love to walk you through it.

AshekaFounder, VMove Media
01Your goals

What we're working toward.

Goal 1
AUD 1M

in sales in 6 months

Every campaign, page and report in this proposal is built to bring in signed cleaning contracts that add up to this number.

Goal 2

The go-to cleaner for childcare centres and corporate offices

When a centre director or office manager in Melbourne needs a new cleaner, CRESCO is the name they find first on Google, in Google Maps and in AI answers, and the one they trust most.

02Target audience

Who we'll reach, and what they look for.

Two kinds of buyers, with different worries. Our campaigns speak to each one separately.

Childcare centres

Centre directors, owners, approved providers and area managers of long day care, kindergartens and OSHC services.

What they look for in a cleaner

  • Working with Children and police checked staff, the same faces every night
  • Cleaning records that help with assessment and rating visits
  • Child-safe products and proper nappy room and toy cleaning
  • Fast help when there's an illness outbreak
  • Never running out of toilet paper, paper towel or milk

What they search

childcare cleaning near mechildcare cleaners Melbournekindergarten cleaningdaycare cleaning services

Corporate offices

Office managers, facility managers, operations managers and business owners in offices of 10 to 200 staff.

What they look for in a cleaner

  • A cleaner who turns up and doesn't need chasing
  • A clean reception and meeting rooms for clients
  • Insurance and compliance documents ready for sign-off
  • Coffee, milk and bathroom supplies always stocked
  • Fixed pricing and easy switching from their current cleaner

What they search

office cleaning near mecommercial cleaning Melbourneoffice cleaners Glen Waverleycorporate cleaning services

Starting close to home

Many buyers search by area. Searches like this one are where CRESCO should be the first name buyers see, on Google, in Maps and in AI answers.

cleaning services near Wheelers Hill
03Our research

What your buyers see today.

We searched the way a centre director or office manager would. Each screenshot was taken on 15 October 2026, and the purple marks are ours. Every finding points to an opportunity this proposal is built around.

google.com · childcare cleaning melbourne
Google AI Overview listing top childcare cleaning providers in Melbourne
5 named. CRESCO isn't one.

Google's AI answer names five childcare cleaners

Golden Star, Cleantastic, Clean With Care, Eco-Green and Yarra. Google picks the businesses whose websites answer buyers' questions best.

OpportunityContent written for Google and AI search, so CRESCO is named too.
maps · near Wheelers Hill
Google Maps results for childcare cleaning near Wheelers Hill
203 reviews

Google Maps near Wheelers Hill

CRESCO has a 5.0 rating from 16 reviews. Nearby, Clean With Care has 203 and leads the local results. Most others have fewer than 35.

OpportunityCRESCO has 125+ returning customers. Asking each of them for a review would put CRESCO among the leaders.
adstransparency.google.com · Australia
Google Ads Transparency Centre showing a competitor's ads aimed at home cleaning
Every ad we viewed: homes

The childcare specialist isn't on Google Ads

Golden Star, the childcare cleaner Google names first, runs no Google ads. Bigger commercial cleaners like Clean Group and SCS Group do, which shows these ads work in this market.

OpportunityCRESCO can be in the top paid spots for childcare and office cleaning searches within the first 2 weeks, ahead of the childcare specialist.
cleaningprofessionals.com.au · price guide
Competitor 2026 price guide for childcare cleaning in Melbourne
Published 10 Oct 2026

Buyers now arrive knowing the price

A competitor just published a 2026 Melbourne price guide: about $180 + GST a night. It also says consumables are usually quoted separately.

OpportunityLead with what only CRESCO bundles: cleaning and supplies on one invoice.
facebook.com/ads/library · Australia
Meta Ad Library: a commercial cleaning ad about unreliable cleaners

The message that works on Meta

A Sydney contract cleaner has run this ad since February 2026: "Tired of unreliable cleaners?" In the results we checked, no Melbourne childcare or office cleaner runs this kind of ad.

OpportunityCampaigns built around the problems buyers have with their current cleaner. See section 05.
Website quick fixes

What we'll improve on your website

  • Bring testimonials upMove client reviews and Google reviews higher on the homepage, where buyers decide.
  • Make 11 years in business stand outPut it in the first screen. It's one of CRESCO's strongest trust signals.
  • Add video testimonialsShort videos from centre directors and office managers. Nothing builds trust faster.
  • Rewrite content for SEO and AI searchClear answers to what buyers ask, so Google and AI tools can recommend CRESCO.
  • Highlight the USPsSupplies on one invoice, $20M insurance, checked crews and 125+ returning customers, shown clearly on every page.
  • One clear next step"Book a free site walkthrough" and click-to-call on every page, with a short 3-question form.
  • Trust badges next to every formInsurance, police checks, Working with Children clearances and the labour hire licence.
  • Separate childcare and office pagesEach buyer lands on a page written for their problems.
crescogroup.com.au · concept
11 years cleaning Melbourne Childcare and office cleaning you never have to chase. Checked crews, $20M insured, and your supplies on the same invoice.
Book a free walkthroughCall 1300 902 198
11 yrsin business
125+returning customers
4,000+cleans done
5.0Google rating
$20M insuredPolice checkedWWC clearedLabour hire licensed
★★★★★Real client reviews, pulled from Google, shown here
▶
Video testimonial
Centre director

Concept only. Uses CRESCO's own figures from its website and Google profile.

Search results change by person, device and location. Competitors are shown for market research only.

04Scope of work

What we'll do for CRESCO.

Four services run by one team, all working toward the same goal: more site walkthroughs and more signed contracts.

Setup, first 2 weeks

Included
  • Website quick fixes from our research
  • Childcare and office landing pages built for walkthrough bookings
  • Call tracking, Google conversion tracking, Meta Pixel and Conversions API
  • A simple pipeline to track every enquiry through to a signed contract
  • Google Business Profile optimisation
  • Google Ads and Meta Ads accounts set up and verified

Google Ads

Catch buyers as they search

Search and call ads for childcare and office cleaning, shown to people actively looking for a cleaner.

  • Separate campaigns for childcare and offices, each with its own landing page
  • Call ads in business hours, when directors and office managers ring
  • Filters to block job seekers, end-of-lease and home cleaning searches
  • Remarketing to people who visited but didn't enquire
  • Ongoing bid, budget and ad optimisation
Up to 5 campaignsSearch + call adsRemarketing

Meta Ads

Stay in front of buyers

Facebook and Instagram ads built around the problems buyers have with their current cleaner.

  • Problem-led campaigns for childcare and corporate offices
  • Retargeting with reviews, video testimonials and proof
  • Lookalike audiences built from CRESCO's current clients
  • Seasonal offers, such as a Christmas shutdown deep clean
  • Cleaner hiring ads when new contracts need more crew
Up to 5 campaigns10 static ads / month6 videos / month

SEO and AI search (GEO)

Get found without paying per click

Work on CRESCO's pages so they rank on Google and get named in AI answers like Google AI Overviews, ChatGPT and Gemini.

  • Technical fixes: page titles, headings, image descriptions, speed and business details
  • Content rewritten to answer what buyers ask, for Google and AI search
  • Location pages for the areas CRESCO serves, starting around Wheelers Hill
  • Service pages for childcare, kindergarten, OSHC and corporate offices
  • Consistent business details across directories so AI tools trust the listing
On-page SEOAI search (GEO)Monthly ranking check

Google Business Profile

Win the Maps results

For local services, the Maps listing is often the first thing a buyer sees. We'll make it CRESCO's strongest sales page.

  • Profile rebuilt: "Commercial cleaning service" category, all services and service areas
  • A review routine for all 125+ returning customers
  • Regular posts with real site photos and offers
  • Review reply drafts within 48 hours
Regular postsReview routine
05Campaign ideas

Campaigns built around your buyers' problems.

People don't switch cleaners because of an ad. They switch because something is going wrong. Each campaign starts with a real problem and shows how CRESCO solves it.

The problem

"Our assessment and rating visit is coming and our cleaning records are patchy."

Assessment-ready, every night

Search + carousel

Shows how CRESCO's room-by-room cleaning records support Quality Area 2 (health and safety).

Example ad"Rating visit coming up? CRESCO leaves a dated record after every clean, room by room. Book a free hygiene walkthrough."
The problem

"A gastro outbreak means closed rooms, upset families and lost fees."

Open again by morning

Video · Meta

A short video of an outbreak deep clean, ending with the room ready for drop-off.

Example ad"Gastro in the toddler room? Our outbreak deep clean gets you ready for 7am drop-off."
The problem

"I don't know who's in my centre after we lock up."

Same faces, every night

Post · Meta

Introduces the real CRESCO crew, with their checks and clearances front and centre.

Example ad"The same Working with Children checked crew, every night, named on your morning report. No strangers in your centre."
The problem

"We keep running out of toilet paper, paper towel and milk mid-week."

One supplier, one invoice

Carousel · Meta

Shows cleaning and essentials arriving together, so directors stop juggling suppliers.

Example ad"Cleaning and your centre's essentials, delivered together. One invoice, and you never run out."

How it could look on Google

Childcare · Search
Sponsored
crescogroup.com.au › childcare-cleaning
Childcare Cleaning Melbourne | 11 Years, 4,000+ Cleans | Fixed Quote in 24h
WWC and police checked crews, $20M insured. Cleaning records after every clean, and your supplies on the same invoice. Book a free hygiene walkthrough.
Childcare CleaningOutbreak Deep CleanBook a Walkthrough

How it could look on Meta

Offices · Video
CR
CRESCOSponsored
Tired of chasing your cleaner? Switch to a team that reports back every morning.
0:208:02 AMMonday. Bins full. Kitchen sticky. Cleaner not answering.
crescogroup.com.auBook a walkthrough

Concepts only. Final ads use CRESCO's real crews, clients and brand.

06Timeline and reporting

How the 6 months run.

Weeks 1 to 2

Set up and launch

  • Website quick fixes and landing pages
  • Tracking and enquiry pipeline
  • Google Business Profile optimised
  • Google Ads and Meta Ads campaigns live
  • SEO and AI search work begins
Every month after that

Run, optimise, report and rank

RunCampaigns on Google and Meta, with fresh ads each month
OptimiseMove budget to what brings enquiries and contracts
ReportMonthly report and review call with you
RankOngoing SEO and AI search work to grow organic leads
Flexible

This plan will change as we learn. Campaigns, budgets and priorities are adjusted to CRESCO's goals and to what the results show each month.

What we reportWhat good looks like
Enquiries and callsA steady flow of qualified enquiries from childcare centres and offices, growing month on month
Site walkthroughs bookedMore walkthroughs each month, booked within 48 hours of an enquiry
Signed contracts and valueTracking toward AUD 1M in sales in 6 months
Cost per enquiryFalling over time as campaigns are optimised
Google reviews and MapsReviews growing every month, CRESCO in the top 3 Maps results near Wheelers Hill
SEO rankingsFirst-page rankings for childcare and office cleaning searches
AI search (GEO)CRESCO named in Google AI answers and tools like ChatGPT for local cleaning searches
07Investment

One flat monthly fee.

CRESCO Growth Package

What we will provide:

  • Setup in the first 2 weeks: website quick fixes, landing pages, tracking and Google Business Profile
  • Up to 5 campaigns each on Google Ads and Meta Ads, managed and optimised
  • SEO for CRESCO's pages to rank organically on Google
  • AI search optimisation (GEO), so CRESCO is named in AI answers
  • Google Business Profile posts and review routine
  • 10 static ads and 6 videos a month
  • Weekly pipeline update if needed
  • Monthly report and review call
Monthly fee
AUD 3,250 / month

6-month term. Setup in the first 2 weeks is included.

Suggested ad spend

From AUD 2,000 a month across Google Ads and Meta Ads, starting in month 1. Paid directly to Google and Meta, separate from our fee.

This can change depending on your goals and results. Spend only changes with your sign-off.

Prices in Australian dollars. GST added where it applies.

BillingInvoiced monthly in advance. First invoice on signing.
Ad accountsOwned by CRESCO. You keep all accounts, data and creative.
Term6 months, then month to month or a new plan.
ValidityThis proposal is valid until 15 November 2026.
08Why VMove Media

How we work.

Research before spendYou've seen it in this proposal. We study your market before we spend your money.
One team, every channelGoogle, Meta, SEO and Maps planned together, not by separate suppliers.
Measured in contractsWe report enquiries, walkthroughs and signed contracts, not just clicks.
Founder involvedAsheka reviews the strategy and joins every monthly review call.

Australian rules we work within

ACCC and Google on reviewsEvery client is asked. No rewards for reviews, no filtering out unhappy clients.
Australian Consumer LawEvery claim in our ads is accurate and backed by evidence.
Spam Act 2003 and Privacy Act 1988Emails only to people who opted in. Client lists hashed before use in ads.
Child Safe StandardsNo children in any photo or video.
Labour hire licensingLicence shown on the site. Interstate ads only where CRESCO is licensed.
Cleaning Services Award 2020Hiring ads show award-compliant pay.
09Next steps

Getting started.

  1. Walk-through call30 minutes to go through this proposal and answer your questions.
  2. Agreement and accessWe send the agreement and first invoice. You share website, Google and ad account access.
  3. Live within 2 weeksWebsite fixes, setup and campaigns launched.
Your numbersCurrent clients, average contract value and areas you serve
DocumentsInsurance certificate, licence number and policies
Client voices3 clients happy to record a short video testimonial
One contactSomeone who replies to leads fast and approves creative within 48 hours

Ready to go ahead?

Book a call, or reply to madumitha@vmovemedia.com and we'll send the agreement.

Book the walk-through call